The Max Cure Foundation

Rethink Nation proudly supports The Max Cure Foundation, a national 501 (c) (3) pediatric cancer foundation based out of New York City through their Dunk Your Kicks campaign, and now you can too!

The Max Cure Foundation was formed in 2008 by the Plotkin family to advance the cause of childhood cancers. Max Plotkin, a cancer survivor, now age 11, was its inspiration, having been diagnosed in 2007 on the eve of his fourth birthday with a rare form of cancer.

The mission of MCF is threefold. First it seeks to fund research to attempt to find cures for the various forms of childhood cancers and to discover less toxic treatments for the disease inĀ children. As part of that portion of its mission, it is helping to fund an Immune Cell Therapy Laboratory at Memorial Sloan-Kettering Cancer Center. Second, MCF established Roar Beyond Barriers, a program to financially assist low income and military families with a child battling cancer. Through monthly gift cards, families are able to purchase food and other necessities. Since the program's inception, 78 families in 12 states being treated in 21 hospitals have been helped. There are 48 families currently receiving assistance. The third mission is advocacy to increase government funding for childhood cancer research. As part of its advocacy mission, MCF's Vice Chairman, Richard Plotkin, has been invited to serve on a committee consisting of a limited number of childhood cancer advocates dealing with the White House.

"Dunk Your Kicks has been an incredible grass roots initiative that has brought communities together with the common goal of raising money to fund a cure for pediatric cancer." - David Plotkin, Chairman and Max's Dad.

Are you ready to start a Dunk Your Kicks collection and take a stand against pediatric cancer while leaving your environmental footprint? The process is simple and fun! Click here to take the next step and start a campaign.


A Special Thank You To Our Supporters